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M&S will be opening 20 food stores throughout the year in Ireland with Applegreen as part of a multi-million-euro investment to further roll out their partnership.
Each of the 20 new ‘shop-in-shop’ locations will undergo a “bespoke” upgrade to introduce the M&S brand, and will feature a range of more than 400 of the retailer’s products in each store.
The expansion will mean that by the end of 2025, Applegreen will be operating 41 M&S Food stores across Ireland. The forecourt retail group has further plans to expand its network to 60 outlets in the medium term.
The first of the new M&S Food at Applegreen outlets opened in Ennis earlier this month at Applegreen’s Limerick Road location.
Mark Ryan, head of M&S at Applegreen, said: “Our partnership with M&S has been working really well over the past two years, and we’re delighted to be bringing M&S Food at Applegreen to 20 additional locations this year.
“The expansion of our M&S Food partnership is one of the key elements of our growth plans in the Irish market, alongside further investment in our Braeburn Coffee brand, and significant investment in new and upgraded sites. We have a hugely dedicated Applegreen team working on our plans to deliver another 20 new M&S stores and we also have significant support from our partners in M&S.”
Eddie Murphy, country director for M&S in Ireland and Northern Ireland, added: “This expansion with Applegreen is terrific news for M&S customers across Ireland. We’re bringing our trusted quality and delicious M&S Food range to even more locations, offering great value and convenience as part of this growing partnership with Applegreen.
“We’re particularly excited to be extending our Click & Collect service to these new stores, making it even easier for customers to access our clothing and home ranges.”
Applegreen recently unveiled plans to invest €1bn (£83m) over the next five years to expand its business in Ireland, the UK, and the United States. It has about 200 locations in Ireland, while in the UK, its Welcome Break business operates 59 sites, including 35 motorway service areas, and 31 hotels.
