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THG Studios appoints new senior vice president

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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Creative agency THG Studios has appointed Richard Aldiss as senior vice president, to spearhead growth.

His appointment will see THG Studios build on its growth in 2024, which saw the agency craft campaigns for the likes of Toblerone, ASDA, Disney, and Sky Bet’s The Overlap, along with the launch of its AI-driven studio,iLab.

Aldiss brings over 30 years of experience in advertising, alongside a proven track record in business development and driving agency growth.

Having previously held positions as managing director at McCann, Manchester and chair of the IPA (Institute of Practitioners in Advertising) in England and Wales, Aldiss currently sits on the board of the MPA (Manchester Publicity Association) championing the digital, creative and media industries.

Aldiss said: “The THG Studios team has achieved so much, it’s jaw-dropping. The ambition and potential for our clients, our people and the business is huge and I look forward to applying my experience, energy and passion as we enter an exciting new chapter of growth and transformation.”

Hannah Pym, chief brand and marketing officer, THG Ingenuity, said: “We are delighted to welcome Richard to the team. His experience and leadership across advertising and business development, alongside his fervour for the industry, align perfectly with our commitment to supercharge brand growth for our clients and our long-term vision for THG Studios.”

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