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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Castore has revealed that its revenues grew 16% year-on-year in December, a record Christmas period for the brand.

The brand put this down to the sportswear market remaining resilient compared with other retail markets.

Castore revealed that over 150,000 football shirts were sold in the final weeks before Christmas.

The brand is the kit manufacturer for a number of football clubs including Aston Villa, Everton and Glasgow Rangers.

Alongside this, Formula 1 products were a standout performer, with McLaren and Red Bull sales growing by more than 20% YOY.

The brand stated that this remained a key growth area for the business ahead of the new season starting in March, as it aims to lead the market and serve an “ever expanding fan base”.

Female product sales were up over 30% YoY demonstrating the continued growth in women’s sport.

As a result Castore has reaffirmed its commitment to the high street revealing plans to open 5-10 new stores in 2025.

Tom Beahon, co-Founder of Castore, said: “We are delighted to deliver such resilient trading in a challenging environment and this positive momentum has continued so far into January.

“Our strategy will remain focussed on omnichannel, combining the best of digital, physical stores and third party retail partners to maximise the reach of the Castore brand. Product innovation remains at the heart of Castore’s success and we are excited to launch a number of new ranges to customers and fans this year. “

He added: “We are pleased to see long-term partners and ambassadors like Sir Andy Murray, currently coaching Novak Djokovic at the Australian Open, continue to wear Castore, which again has a resilient, knock-on impact on demand for specific products, as well as our team partners’ continued success on and off the pitch.

“We are optimistic about 2025 despite the macro-economic uncertainties and are forecasting continued profitable growth both in the UK and international markets.”

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