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Tesco has hired Deliveroo’s global head of strategy Francesca Jones to lead its Whoosh delivery service.
Jones joined Deliveroo in 2022 first as a global training and operational excellence manager before being promoted to head of strategy in 2023. Prior to that, she worked at Aldi as an area manager for six years.
In an official announcement on LinkedIn, Jones said: “I am thrilled to announce that I have joined Tesco as the Head of Whoosh! A huge thank you to the Tesco team for the warm welcome during my first few weeks – just in time for a record-breaking Tesco Christmas.
“I am incredibly excited about the opportunities ahead and the talented team I will be working with.”
Tesco initially launched Whoosh in 2021 from a single store in Wolverhampton before rolling out the delivery service to 32 large stores and over 1,400 express stores.
Her appointment comes as the supermarket has recently seen its “biggest ever” Christmas with like-for-like sales rising 2.8%. Online sales rose 10.8% over the festive period driven by 1.2 million customers placing orders on Whoosh.
