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Liverpool One has reported its “most successful” festive shopping season since 2019, with footfall up 10%.
The run of success began with Black Friday week when the destination experienced a 14% growth in footfall and a 28% increase in sales, reflecting the trend of consumers buying in-store and ahead of Christmas.
Throughout December, Liverpool One’s performance was sustained, with a 7% uplift in overall sales. In addition, during the period between Boxing Day and New Year’s Day the destination reported a 26% year-on-year increase in footfall.
In 2024, Liverpool One welcomed 22 brands totalling 200,000 sq ft, including Zara’s new regional flagship which is 55% larger than its original store at the location, Montirex’s first bricks and mortar store, and Fight Club. In 2025, TFG London, Sephora and Uniqlo are all expected to open at the destination.
Rob Deacon, asset management director at Liverpool One, said: “Achieving our best Christmas in six years is a fantastic end to another successful year for Liverpool One. Driving our out-performance has been our commitment to providing best-in-class brands and experiences for our visitors, and that will continue in 2025 as we prepare to launch more new stores than at any point since Liverpool One opened in 2008.”
