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Future Stores has announced the appointment of Oliver Murray as its first sales director.
Murray has over 20 years of experience in commercial sales and is hailed as a “retailtainment” champion.
He previously worked as a partnership director at Darabase, an immersive experience specialist, and prior to that he was a client partner sales director at JC Decaux.
In his new role, Murray will be working with selected partner brands on a rotating line-up of brand showcases that change every two to six weeks, first in London and then globally as more stores are rolled out worldwide.
The news follows the opening of Futures Stores’ £20m retail store on London’s Oxford Street in October 2024.
The two-floor immersive space features 400sq m of high-definition Micro LED displays, monumental billboards, and cameras, allowing consumers to connect with brands through live demos, tutorials, and showcases led by influencers and creators.
Murray said: “I am incredibly excited to be joining Future Stores, a brand-new entity with a passionate, talented team and to bring my expertise in out-of-home and immersive technology to creatively meet clients’ needs in this unique, highly engaging environment.”
Engin Celikbas, managing director of Future Stores, added: “With a unique blend of experience from his tenure at JC Decaux and his role at Darabase, Oli bridges the digital and physical worlds, combining media, experiential, and digital expertise. He is a natural fit for Future Stores, and we are thrilled to welcome him as we reveal our next set of partner brands for London and beyond in 2025.”
