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Turkish womenswear retailer Abaci has chosen London Designer Outlet (LDO) for its first physical UK store after agreeing a 2-year lease to occupy a 1,418 sq ft unit.
Abaci, which specialises in modest fashion, was founded in 1981 in Turkey and has since been a leader in the women’s apparel sector. Since 2017, Abaci has operated in the UK as an online business with occasional pop-ups at John Lewis in White City.
Its first permanent store at LDO will stock Abaci’s range of high-quality hijabs, abayas, tunics, coats and evening dresses. With its UK headquarters based in nearby Finchley, LDO’s presence in the heart of Wembley Park offers an ideal location for Abaci’s first store, who hope to tap into the designer outlet’s diverse customer base which includes shoppers from across London and beyond.
The arrival of Abaci continues the strong leasing momentum seen at LDO over the course of 2024. The designer outlet has secured 11 new lettings and relocations throughout the year including both Abaci and Miniso selecting LDO for their first UK outlet stores. Meanwhile, 18 brands have renewed their leases highlighting the continued commitment international brands have in London’s go-to outlet destination.
Matt Slade, retail director at Quintain, said: “It is great to see Abaci select LDO for its first UK store as they are such a recognised name in the modest fashion market – a sector which is growing from strength to strength in the UK. By selecting LDO for its first permanent location, Abaci will be a perfect fit for our diverse catchment of shoppers who are looking for high-quality products at outlet prices.
“Abaci’s arrival continues our ongoing strategy of creating a diverse shopping experience to ensure we remain London’s preferred outlet destination allowing us to draw in shoppers from a huge catchment area.”
