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Shein considers listing below 10% rule in London float

Shein considers listing below 10% rule in London float

On this episode we're joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Shein is reportedly considering asking UK regulators to waive listing rules that require at least 10% of its shares to be sold to the public ahead of its planned London flotation.According to Reuters, a source said the fast-fashion company was exploring this option to facilitate its IPO.

If permitted, it would likely mark the first time that a company in London has been allowed to list below the 10% rule.

London changed its listing rules in 2021 in a bid to attract more companies, with the proportion of shares required to float cut from 25% to 10%, reducing potential barriers for large IPOs.

Shein confidentially filed with the Financial Conduct Authority (FCA) in June for a London listing.

However, according to Reuters, the financial regulator is taking longer than usual to approve its application. The FCA is reportedly looking into Shein’s supply chain after receiving a challenge against the listing from an advocacy group for China’s Uyghur population. Shein is also said to be awaiting approval from China’s securities regulator.

Shein was valued at $66bn (£52bn) in a fundraising round last year, meaning a 10% flotation at that valuation would make the IPO worth $6.6bn (£5.2bn). 

The current valuation of Shein and how much it is looking to raise via the London listing was not immediately known, Reuters said.

Shein has been contacted for comment. 

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