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The Nero Group, the family-owned operator of Caffè Nero, has secured new partnerships with Waitrose and John Lewis, which will see the coffee chain open sites in five Waitrose stores.
The partnership will also see the opening of the first Caffè Nero in a John Lewis store in White City, London. The 1,500 sq ft store will seat 72 people and will offer the full range of Caffè Nero’s coffees and deli foods.
This latest announcement builds on the coffee chain’s relationship with Waitrose, which was established in 2021, and will see the two companies develop a new cafe concept.
The cafes will offer customers a menu with “quality” food and recipes from Waitrose and coffee roasted specially for Waitrose by The Nero Roasting Company.
The first Waitrose stores to offer the new cafes will be Billericay, Godalming, Keynsham, Locks Heath and Stroud.
Will Stratton-Morris, CEO of Caffè Nero UK, said: “Our partnership with Waitrose continues to build and we’ve been delighted with the close working relationship we have grown. We have always seen the potential to deepen that relationship further and the launch of the new cafes in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffe Nero store within a John Lewis store.
“I’m excited that customers can enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing and there is still so much scope for our partnership to continue to grow.”
Charlotte Di Cello, commercial director for Waitrose, added: “We’re excited to build on our successful partnership with the Nero Group with the launch of our new cafes. The initial tranche of five cafes will offer the best of Waitrose quality food with coffee from The Nero Roasting Company in a welcoming environment with the great Partner-led service we’re famous for.
“Our stores are hubs for local communities across the country and we know our customers love to have the option of enjoying a coffee, snack or meal after their shop.”
