Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Urban-lux vegan trainer and apparel brand Løci has opened the doors to its first physical shop at experiential immersive retail space Future Stores, 95 Oxford Street, London.
Launched on Wednesday with a VIP evening attended by retail experts, fashion editors, influencers and shoppers, it marks the first time the brand has had a high street store merging Future Store’s cutting-edge technology with traditional bricks-and-mortar shopping in the run up to Christmas.
As part of the launch Brooklyn-based artist Laolu Senbanjo presented an immersive in-store experience that appeared on giant 400sq metre screens that feature in the store.
Visitors will be surrounded by immersive Løci digital graphics, its current collections all of which can be ordered in store and delivered directly to the customer’s door.
The store also records visitor data such as number of customers walking past, the number of customers coming into the store, their store journey and dwell time.
As part of the in-store experience, Snapchat will offer its augmented reality (AR) technology, enabling shoppers to virtually try on Løci’s footwear and hoodies via full-length AR mirrors.
Kate Hardcastle MBE, director of Global Engagement, Future Stores, said: “Forward-thinking brands like Løci understand that immersive ‘i-tail’ experiences are the future of customer engagement. We are leading the charge in transforming the retail landscape by delivering standout brand activations that redefine how emerging brands connect with their audiences. By doing so, we’re revitalising the high street, offering customers an experience as dynamic and captivating as their social media feeds.
“Løci represents the ideal partner – a true challenger brand with exceptional products, a steadfast commitment to sustainability, and a loyal, passionate following. It’s a brand that resonates deeply with customers, celebrities, fashion editors and influencers alike.”
