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Mango achieves 2024 US expansion goals

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Mango has achieved its goal of reaching 40 company owned stores in the US by the end of 2024 ahead of schedule.

Alongside this, the company has revealed that it plans to exceed the goal by having 42 open at the close of the year.

In 2025, Mango plans to open more than 20 stores in the US, including its arrival in Seattle, Chicago and Las Vegas, among other locations.

This will result in around 65 company owned stores open in total across the country by the end of 2025.

Mango also expects to double its workforce to more than 1,200 employees across the U.S. by 2025.

As part of its expansion plan in the U.S., Mango has recently launched its second off-site logistics center in the country, outside of Angeles.

The United States is currently one of Mango’s five main markets and the company aims for the country to be in the top three ranking in terms of turnover by the end of 2026.

Daniel López, Mango’s director of expansion and franchising, said: “This achievement represents a moment of pride for the entire Mango team and reaffirms our deep commitment to the U.S. market, a fundamental pillar in our global strategy. Reaching 40 owned stores is a testament to the hard work and dedication of our employees, as well as the positive reception of our differential value proposition by our customers in the U.S., a key market for us that is experiencing double digit growth.”

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