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Sephora has plans to open a further 20 stores in the next two to three years across the UK, The Times has reported, as CEO Guillaume Motte aims to double the beauty retailer’s presence in Britain.
As well as committing to more brick-and-mortar stores, Motte wants to expand Sephora’s online channel in the UK.
The CEO has expressed confidence in the brand’s UK success “this time around” due to the improved competition landscape.
It comes as Sephora officially relaunched online in the UK in 2022 with a store in Westfield Stratford a year later, having pulled out of the market in 2005 after opening six stores in five years.
As of November 2024, the retail group currently has six stores in the UK.
Sephora has also recently announced plans to launch a new 6,727 sq ft site in Liverpool One in early 2025.
A seventh Sephora store in Kent’s Bluewater shopping centre is due to open this winter, following an announcement in August.
Sephora has been approached for comment.
