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Strathberry relocates store to Covent Garden

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Strathberry, the Edinburgh-based brand specialising in luxury leather goods, has relocated its store within Covent Garden’s historic Market Building. 

Capitalising on the success of its debut store, Strathberry has doubled the size of its Covent Garden Market Building boutique. The upsized unit, measuring 1,200 sq ft, will enable the brand to expand its offering of products, signature bags handcrafted in Spain, and a curated range of luxury accessories, all of which can be personalised with on-site embossing services by the team. 

Strathberry is currently stocked in over 90 doors globally and operates three standalone stores, of which Covent Garden is the largest. The newly upsized space features Strathberry’s signature light interior, incorporating natural materials such as teak and brass fittings. It will also include custom-made furniture handcrafted in Edinburgh. 

Strathberry has also opened a new office alongside its upsized store, solidifying the brand’s expanded presence in the city. 

William Oliver, retail leasing director at Shaftesbury Capital, said: “Shaftesbury Capital takes great pride in the collaborative, long-term relationships we foster with our partners, and Strathberry’s decision to not only significantly upsize their store, but to also open their new London office in Covent Garden, is testament to this. It’s extremely rewarding to see our partners go from strength to strength within the destination and continue to deepen their commitment to the area.”

Guy and Leeanne Hundleby of Strathberry added: “Whilst Strathberry is an internationally recognised brand, known globally for our elegance, outstanding quality and minimalism, the way in which we operate remains focused on the strong knit relationships we forge, be it with artisans in our workshops, or leading and supportive partners such as Shaftesbury Capital. Working hand-in-glove with Shaftesbury Capital has been a rewarding and fruitful process, which has allowed us to launch our new and enhanced store in Covent Garden.

“We’ve truly enjoyed being part of such a vibrant area of London over the past couple of years and, by unveiling this beautiful new boutique, we are excited to enter this exciting next chapter of our journey. The new Covent Garden location will become the home of Strathberry in London – both a space where our customers can experience the craftsmanship of our products in person and a London hub for our growing team”.

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