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Wilko partners with Deliveroo for home delivery
Deliveroo delivery partnership with Wiko, at Wilko in Rotherham, South Yorkshire. Picture date: Monday October 14, 2024. Photo credit: Deliveroo/Dominic Lipinski

Wilko partners with Deliveroo for home delivery

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Wilko has partnered with Deliveroo to give customers access to on-demand delivery of Wilko products delivered directly to their doors in as little as 25 minutes.

As the 90-year-old retailer continues its return to the high street with new stores across the country, this partnership will see more than 3,000 products made available on the platform spanning: garden, home, kitchen, DIY, cleaning, petcare and storage.  

Initially launching across 10 Wilko hub locations this month – Edinburgh, Bristol, Nottingham, Bournemouth, Eccles, Manchester, Bedford, Harlow, Plymouth and Leeds – this will be the first time Wilko has offered an on-demand, rapid delivery service.  

The partnership will be expanded to a further 50 locations across the country by the end of the year. 

Eric French, chief operating officer at Deliveroo, said: “It’s fantastic to welcome family favourite wilko onto Deliveroo, and to offer their huge range of household essentials for delivery in as little as 25 minutes. 

“Our customers really value the convenience of having the high street brought to their doorstep, and that’s why we’re excited to continue these partnerships with well-loved retailers like wilko as we expand ‘Deliveroo Shopping’ and add more selection for our customers.”

Alex Simpkin, group chief executive officer at CDS Superstores trading as Wilko and The Range, added: “It’s great to be making wilko so much more accessible to its loyal customer base. There’s a huge love for the brand and while we continue to open new stores this partnership gives us the opportunity to reach people quicker. All the great things you expect from wilko and more in as little as 25 minutes!”.

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