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Miniso opens first Miniso-Go store in Paddington

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Miniso has today (3 October) opened the doors to its very first Miniso-Go store in the UK in Paddington, London

This new store spans over 400 sq ft and features Miniso’s signature affordable and innovative products, including toys, homeware and lifestyle accessories. 

The Miniso-Go store will cater to travellers and commuters on the go offering a range of products such as travel neck pillows, travel mugs, as well as their usual Sanrio, Disney and Minions themed products. 

Located by the TFL entrance (Bakerloo line) to Paddington station in Paddington Square, the new shopping development off Praed Street, shoppers can immerse themselves in the Miniso experience with “fun, vibrant” décor and practical products for travellers. 

Miniso-Go’s store marks the latest addition to the retailer’s rapidly expanding UK presence. Following successful openings in Bluewater, Manchester Trafford Centre, and Newcastle Eldon Square, the Paddington location will be Miniso’s ninth store in London.

Saad Usman, chief operating officer at Miniso UK, said: “The Paddington store represents a significant milestone for us as it’s our first-ever Miniso-Go store, and we couldn’t be more thrilled. 

“We’re looking forward to welcoming our customers on Thursday, and we’re excited to bring a touch of Miniso joy to this bustling London hub. Whether you’re gearing up for your next trip or just popping in for a bit of retail therapy, we can’t wait to share this unique shopping experience with you.”

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