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Global beauty retailer Sephora has announced the opening of its new store in Eldon Square shopping centre, Newcastle.
Sephora has taken over a 6,515 sq ft unit to offer shoppers a wide array of brands across beauty, cosmetics, haircare, skincare and more.
The Newcastle opening is the fourth store for the retailer and comes after the success in Manchester’s Trafford Centre earlier this year.
As a result of the opening, Eldon Square saw footfall increase by 14% in comparison to the same period last year.
Matthew Beddow, Eldon Square director, said: “Adding Sephora to Eldon Square has been a huge move for us and we are proud to host the beauty retailer and to bring its plethora of brands to shoppers in Newcastle. The footfall and huge interest in the opening are positive signs, and we are confident that Sephora will provide an additional boost to revenue, sales and visitor figures for the second half of 2024.
“Eldon Square is already a shopping destination that is host to many top brands, and the new Sephora store is in good company alongside names such as John Lewis, Fenwick, as well as some of our exciting recent openings with Miniso and Søstrene Grene.”
Sarah Boyd, MD of Sephora UK, added: “We are thrilled to bring Sephora to the dynamic city of Newcastle, with its unique character and its unparalleled passion for beauty.
“The North East is an important region for us and Eldon Square is the perfect regional retail destination, with its city centre location, like-minded brands and exceptional shopper profile. We are confident that it will be a huge success.”
