Trinny London opens first-ever flagship store

Online beauty brand Trinny London has opened its first-ever flagship store on King’s Road.

The new store features designated breakout areas, interactive product-play spaces, displays of skincare routine inspiration for beginners and aficionados alike, and a space to build a personalised line-up based on your skin goals. 

Customers can shop for foundations, tinted serums, concealers and blushers. 

Additionally, the store’s Meet Your Match Room will feature pre-curated makeup looks and sets sorted to people’s cool, neutral or warm undertones. 

The room has an in-built innovative try-on technology that enables customers to swap looks “with ease” and match their makeup to their skin, hair and eye tones. 

Customers will also be able to find out which clothing colours suit them best for both day and night.

Trinny Londond said: “Our flagship celebrates everything that’s unique about Trinny London. We’re bringing back the joy of shopping with a warm, inviting space that centres on connection, community and discovery.”