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Morrisons has cut the price of over 2,000 products both online and in-store in a move set to benefit More Card customers.
Loyalty card holders will now pay less with their More Card, with new market leading prices applied throughout September to over 2,000 branded and essential items across fridge, freezer and cupboard fillers.
Morrisons has also added over 70 products to its Aldi and Lidl Price Match, which launched in February this year, to reassure customers that hundreds of weekly essentials are still the same price or lower than those offered by Aldi and Lidl.
These further products include weekly staples such as broccoli, mince, cheese, potatoes and rice. Helpful signage in Morrisons stores and online show customers the best-selling weekly essentials that are Price Matched to either supermarket depending on whichever is cheaper.
Customers will now also be signposted to hundreds of Low Everyday Price items across branded and own-brand popular weekly shop products, demonstrating Morrisons ongoing commitment to offering great value products with stable prices.
Cupboard staples, bakery and snacks, toiletries, cleaning products and babycare will all be included as part of the wide range Low Everyday Price products.
Alex Rogerson, group marketing director at Morrisons, said: “Today’s move represents our single biggest investment in loyalty and pricing for many years. Driving strong value for customers remains our number one priority and today we are getting the big bazooka out and slashing the prices on over 2,000 products for More Card customers.
“Together with our Aldi and Lidl Price Match and our vast range of Low Everyday Prices – we have thousands of products that not only offer outstanding value on brands and essential items our customers love – but also have the quality they’ve come to expect from us.”
