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Morrisons turns freezers up to -15°C for net zero

Morrisons turns freezers up to -15°C for net zero

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Morrisons has become the first UK retailer to turn its freezers up in 10 stores to -15°C in order to drive net zero.

Recent comprehensive academic studies have shown that an increase of just three degrees in freezer temperatures across the supply chain will transform the global logistics landscape by cutting carbon emissions, saving energy and lowering costs.  

Widespread global adoption of a change of just 3°C across the supply chain would mean potential savings equivalent to 8.6% of the UK’s energy consumption, and reduce carbon emissions equivalent to taking 3.8 million cars off the road. 

In signing the Move to -15°C Coalition’s letter of intent, Morrisons is also committing to advocate through the UK supply chain for food producers, logistics operations and retailers to join the coalition. 

For the grocer, the carbon savings will be an important boost to its ambitions to achieve net zero carbon emissions from its own operations by 2035 and the significant cost savings will enable Morrisons to further cut, hold or promote prices in its 500 supermarkets and 1,600 convenience stores across the UK over the long term. 

Ruth McDonald, Morrisons group corporate services director, said: “The standard temperature for the storage and transport of frozen food today looks like it is simply a convention from nearly 100 years ago. We now have vastly better freezers and modern technology and monitoring that gives us a precise picture of frozen food temperatures throughout the supply chain. 

“So on behalf of our customers, our carbon commitments and the planet we are enthusiastically embracing the opportunity and putting together a concrete plan and timetable to increase the freezer temperatures across our stores and frozen supply chain by 3°C.  As we execute our plan, we will be encouraging our suppliers and partners to do the same.” 

Thomas Eskesen, chairman of the Move to -15°C Coalition, said: “We are delighted to welcome Morrisons to our Coalition, and are excited that they are taking action. In order for us to be successful with making the change to -15°C, it is essential that we have representatives and support from every stage of the frozen food supply chain, so to have a large UK retailer like Morrisons on board is an important step forward for us. 

“By raising the temperature of its freezers in 10 of its stores across the UK, Morrisons is demonstrating that change is possible, and we know that this seemingly small change can lead to a significant, positive, environmental impact.”

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