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Activewear brand Tala, founded by entrepreneur Grace Beverley and led by CEO Morgan Fowles, has secured £5m of investment as it plans for international expansion.
Pembroke VCT, who participated in an investment round in the business in 2021, has “cemented its longstanding confidence in the brand”, leading the round with a £3m investment alongside existing investors Venrex and Active Partners.
Since the start of Tala’s previous funding round 3 years ago, the business has scaled significantly, documenting a tenfold increase in its revenue. This period of expansion has seen the brand expand into new categories like outerwear and shapewear, enter new markets, and establish new channels – all while staying profitable.
Tala said it plans to utilise the investment to support plans for international expansion, with a primary focus on the US market in response to significant customer and social media traction in the US. Additionally, the funds will be used to explore opportunities to establish a physical retail presence on the high street and enhance the company’s infrastructure and team capabilities.
Since joining Pembroke’s portfolio in 2021, Talahas demonstrated a remarkable growth trajectory. This further investment underscores Pembroke’s confidence in the team and its vision, emphasising their role not only as investors but as strategic partners in Tala’s next growth phase.
Andrew Wolfson, CEO of Pembroke VCT, said: “Pembroke VCT’s investment in Tala reaffirms our confidence in the brand’s innovative approach and strong market appeal. Grace Beverley, Morgan Fowles and the team have a unique ability to tap into their consumer base, leveraging organic channels to expand Tala’s presence and reinforce its core values.
“This investment will enable Tala to accelerate its expansion, enhance its product range, and strengthen its global market position. The global athleisure market is ripe for disruption from bold, young entrepreneurial brands, and Tala is well positioned to lead the way.”
Beverley added: “This new funding round led by Pembroke marks an incredibly exciting milestone in TALA’s growth. The love and support from our customers as we’ve expanded into new categories and solidified our offerings have been nothing short of remarkable. I am incredibly excited for the next stage of our journey and look forward to continuing to disrupt the industry with well-thought-through wardrobe favourites and problem-solving pieces for women, by women.”
