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Primark appoints three to advisory board
Primark's Roosevelt Field Mall store

Primark appoints three to advisory board

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Primark has appointed Martin Brok, Sona Chawla and Christophe Roussel to its advisory board, according to sources.

The trio will work alongside Paul Marchant, Primark CEO and outgoing finance director John Bason.

The news follows Associated British Foods announcement of Bason’s departure and the launch of a “newly constituted” strategic advisory board in July 2022.

Prior to joining Primark, Brok worked as CEO of Sephora, while Roussel was executive of Tesco and Gap. Lastly, Chawla held the position of president of digital and chief marketing officer at Walmart.

According to ABF CEO George Weston, the new board is a “committee” that would “add value” and bring external expertise to areas that would “be appreciated” by Marchant and the retailer’s team.

On Tuesday (23 April 2024), Primark revealed that it is launching a new click and collect service to all of its British stores by the end of 2025.

It comes as its parent company Associated British Foods (ABF) saw its pre-tax profit jump 37% to £881m for the 24 weeks ended 2 March 2024.

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