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TikTok has announced the launch of the ‘Preowned Luxury’ category on TikTok Shop, which will enable the community to browse and purchase “authentic” luxury fashion.
TikTok said the ‘Preowned Luxury’ category aims to help people learn more about luxury fashion, find style inspiration and purchase those must-have pieces, whilst on the app.
TikTok Shop has launched The ‘Preowned Luxury’ category in partnership with Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardley Ever Worn It and Break Archive.
The new category adds to TikTok Shop UK’s expanding product range for people to buy directly on the platform. Recent launches include ‘Fresh Flowers and Live Plants’ ‘Parenting’ and ‘Wellness’.
Jan Wilk, head of operations at TikTok Shop UK, said: “This announcement is an exciting first step in the world of preowned fashion for TikTok Shop. TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion.”
