Tesco launches ‘Best of British’ online section

Tesco has launched a dedicated ‘Best of British’ page on its groceries website, making it easier for customers across the UK to shop British grown and produced food, and support British farmers and producers. The site will bring together more than 500 British products, including hundreds of locally produced items. Customers will be able to shop the best quality, affordable fresh produce, including fruit and vegetables, meat, fish, eggs, and dairy products, as well as browse a range of recipes inspired by traditional British favourites, including a Spring potato salad, and apple and berry crumble. The Best of British page is the latest in a series of steps by Tesco to help support its dedicated British farmers, producers and growers. The retailer has provided support in the wake of recent inflationary challenges and difficult weather conditions and continues to act as a key partner in tackling more long-term issues such as climate change and nature loss. Over the course of the last year, Tesco has provided additional support in the region of £75m for its beef, lamb, pork, chicken and egg farmers. Tesco has established a series of Sustainable Farming Groups in areas including beef, lamb, dairy and cheese, bringing together farmers, suppliers and Tesco colleagues, to help share knowledge and trial innovations that can help improve animal welfare, reduce on-farm emissions and protect biodiversity. And in a move to support the up-and-coming generation of farmers, last year Tesco launched the Future Farmer Programme in partnership with Harper Adams University’s School of Sustainable Food and Farming. The multi-year programme will help establish sustainable agriculture practices across Tesco’s supply chains. Ashwin Prasad, Tesco’s chief commercial officer said: “Supporting British farmers, growers and suppliers remains critical to ensuring we have a robust food industry here in the UK, and we count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible. “Our customers share our love for British produce, and we want to do all we can to make it as easy to find as possible, no matter how they shop with us, so we’re thrilled to be launching our Best of British page on our groceries website, bringing together over 500 hundred quality, affordable British products to choose from.” Dr Luke Evans, Member of Parliament for Bosworth, said: “I’m pleased to welcome Tesco to the fray. It’s great to see the UK’s largest supermarket join other major retailers in implementing an online ‘Buy British’ section which will support our farmers and give consumers greater choice. “This is really welcome news and a step forward in supporting our nation’s food growers and producers by showcasing over 500 homegrown items, with everything from meat and vegetables to dairy products now easier to find on the ‘Best of British’ tab.”