Co-op launches ‘Best of British’ section online

Co-op has launched a dedicated “Best of British” section across its online delivery website to further demonstrate its commitment to British sourcing. 

The convenience retailer has added the new British section on its same-day delivery website to offer a convenient way for member owners and shoppers to browse and order a wide range of quality British-sourced products.

Co-op’s new “Best of British” section aims to champion the best British-produced foods available online including the 100% British beef, pork and chicken ranges, fresh fruits, vegetables, eggs, milk and cheese lines. 

Adele Balmforth, propositions director, Co-op said: “As a member-owned organisation, we know food provenance really matters to our member owners, and we continue our long standing support for British farmers, growers and local suppliers, championing home-grown produce, protein and products. 

“The new Best of British pages on our online platform make it easier and quicker for our customers to buy British, which means we support local livelihoods and give our customers what they want.” 

Steve Barclay, Secretary of State for Environment, Farming and Rural Affairs, said: “UK farmers produce exceptional food to world-class standards. It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”