NewsPeople Moves
Under Armour founder returns as CEO
Kevin Plank founded the brand in 1996 and remained CEO until 2019
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2023/12/Under-Armour-1-895x540.jpg?lossy=1&strip=1&webp=1)
Under Armour founder Kevin Plank will become president and chief executive officer, effective April 1, 2024, succeeding Stephanie Linnartz.
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