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Tesco has welcomed 27 up-and-coming brands to its Welwyn Garden City campus as it launched its new innovation initiative, the Accelerator Programme.
The programme will provide support to some innovative brands in the UK, with the suppliers benefiting from the opportunity to be stocked in Tesco stores and online, and accelerate growth with Britain’s biggest supermarket.
With insight showing that innovation is important to Tesco customers, the brands have been carefully selected to feed into emerging product trends, including health and sustainability, the demand for specialty products that cater to the communities Tesco operates in, as well as values-driven brands which actively give back to their communities.
The programme replaces the Tesco Incubator Programme, which successfully launched a number of high-profile brands at the retailer.
Tesco has set up a new dedicated innovation buying team to directly support the brands. They will be able to access a comprehensive year-long programme of mentoring, learning and development focusing on growth.
Ashwin Prasad, chief commercial officer at Tesco, said: “Our customers love to try innovative new products, whether that’s a speciality product they can’t get anywhere else, or a brand that has sustainability at its heart, so it’s a real pleasure to launch this expanded programme, helping to support the development and growth of exciting brands at Tesco. We’re really looking forward to working with these brands and the brilliant teams behind them, and I wish each of them great success.”
