Tomorrow Limited acquires A Cold Wall

Tomorrow Limited, a London-based fashion accelerator, has acquired designer streetwear brand A Cold Wall for an undisclosed sum.

A Cold Wall was founded in 2015 by Samuel Ross and Tomorrow Limited made its first minority investment in the label in 2018.

While Ross and Stefano Martinetto, co-founder and CEO of Tomorrow Ltd, did not disclose the precise terms of the private deal, Martinetto shared that the GMV (total revenue before deductions) of A Cold Wall amounted to £16m in 2023.

Prior to starting A Cold Wall, Ross collaborated with Virgil Abloh, the founder of Off-White and current creative director of Louis Vuitton. The company’s first physical location launched in Beijing, China, in 2022.

Meanwhile, Tomorrow Limited has emerged as a “dynamic” incubator of emerging brands across fashion, executing key operational functions from manufacturing to distribution, while affording its creative partners the freedom to develop their brand identities.

Other Tomorrow investments include Coperni, Martine Rose, Charles Jeffrey Loverboy, Colville and artist Daniel Arsham’s apparel project Objects IV Life. It was also an early partner of Ambush, before the label was acquired by New Guards Group.

Ross said: “It’s been amicable and fair. The terms of the sale reflect a strong future for A Cold Wall. What began as a bedroom startup nine years ago is now a global business with multiple store concepts.”

Martinetto added: “We are talking about a full acquisition, and our most recent deals have been majority investments. The reasoning behind this is that the resources needed to launch and protect a brand are way more than in the past. And through doubling down with the winners, we see opportunities.”