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Pepco to cease Austrian operations
Image: https://www.pepcogroup.eu/about-us/our-brands/

Pepco to cease Austrian operations

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Pepco Group has announced that it is set to cease its operations in Austria as it does not foresee that the Austrian market will reach the appropriate level of returns expected.

The company stated that the exit from the Austrian market will improve the group’s cash flow and underlying profitability for 2024.

It will also enable Pepco to focus on other markets where it can generate higher returns.

The exit from Austria does not impact the group’s commitment to continue its existing growth strategy in Western Europe.

The group entered Austria in September 2021 and currently operates 73 Pepco stores in the country.

This news comes after the company posted record Q1 revenues of €1.9bn (£1.63bn) up 10.8% and boosted by new openings.

Despite this group like-for-like revenues declined 2.3% in Q1, but with an improving trend during the quarter.

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