Why is healthy food so expensive?

Rebecca Tobi, senior business and investor manager at The Food Foundation talks to Retail Sector about why supermarkets run so many promotions on unhealthy food, what the government can do to help and whether supermarkets have a duty to help people eat healthy

Why do you think that supermarkets do so many promotions on healthy foods?

Well, it’s profitable, it drives volume and it drives profits. Ultimately, that is why we need policy intervention that actually restricts that because it’s [retail] a highly competitive sector and unless there are those restrictions and regulations in place that ensures a level playing field for everybody, there will continue to be large amounts of offers on the less healthy foods.

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