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Lifestyle, technology, and entertainment retailer Harvey Norman has recently signed a lease for a flagship store at Merry Hill.
The new location will offer the retailer’s selection of luxury furniture, including sofas, dining sets, as well as outdoor furniture. A range of homeware products will also be on offer, including a variety of home appliances, audio visual, and technology products.
Harvey Norman is set to take 57,000 sq ft of the former Debenhams, where it will join German-born experience and community driven fitness operator, Xtrafit. Due to open in the summer, Xtrafit will take 40,000 sq ft of the first floor, offering premium fitness at an accessible price point.
Graeme Jones, director at Sovereign Centros, said: “Attracting an international retail giant like Harvey Norman to Merry Hill, alongside a UK debut for fitness operator Xtrafit, provides Merry Hill with a comprehensive solution for the former Debenhams, one that no other destination in the country has.
“Harvey Norman will bring dedicated visits and benefit from our engaged and loyal catchment, and we look forward to introducing its accessible, high-quality offer, within a brand experience completely unique to Merry Hill.”
Katie Page, Harvey Norman CEO, said: “With its exceptional connectivity and a population around the same size as New Zealand – where we have 42 stores – it’s clear that the West Midlands represents a significant growth opportunity for Harvey Norman. We have been in the UK for many years with two stores in Northern Ireland, so we look forward to opening our new flagship store in Merry Hill later this year.”
