Voluntary Carbon Market: an effective tool against retailers’ greenwashing claims?

As consumers become more and more eco-conscious, retailers are urged to back up their environmental disclosures with practices, such as investing in carbon credits. Ana Haurie, CEO of carbon finance business Respira, told us how in 2024 consumer brands can benefit from being more transparent in their efforts to tackle the climate crisis

Why is greenwashing a significant concern for retailers in the context of sustainability and climate change?

Greenwashing is a particular concern for the retail sector as many companies are making great strides towards becoming more sustainable, but risk being disadvantaged if they have to compete against greenwashers.

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