Nisa announces £1m price drop campaign

Nisa has recently announced a £1m price drop campaign to lower the wholesale selling price (WSP) of hundreds of products, as part of its strategy to ensure its retailers remain competitive.

Launching today (8 January), the campaign will focus on areas which have been highlighted as a priority by its retailers. 

The campaign aims at lowering the WSP across 50 branded & Co-op own brand bread products, with lines being reduced by as much as 30% until 22 Jan as well as lowering the WSP across marked pack snacking and impulse products, with lines being reduced by as much as 21%, until 22 January.

In addition, there will be continued price investment across Lost Mary and Elf Bar ranges to lock prices at £18.99 and £18.50 until 20 January as well as weekly deals across tobacco products.

Ayaz Alam, director of wholesale at Nisa, said: “We invested in our pricing strategy a number of times last year and we wanted to further strengthen our pricing position and give our retailers a positive start into 2024. Feedback has been at the heart of all our decision making and we know as a priority, the WSP of bread needed reviewing, so we’re proud to be able to lower these prices, along with other categories. 

“Going into the new year, we know it’s still a tough market, so we hope these price commitments provide our retailers with the certainty that at Nisa we offer market competitive prices.”