Majestic sales rise 8.1% in run-up to Christmas
Friday 22 December became the biggest day of trading in Majestic’s 43-year history, as customers purchased drinks for the holiday season late
Majestic has experienced its “best ever” Christmas trading period after recording a 8.1% increase in total sales in the eight weeks to 25 December.
Retail sales also grew compared with the same period last year, as Majestic stores served 63,000 new customers ahead of the holidays.
Friday 22 December became the biggest day of trading in Majestic’s 43-year history, as customers stocked up on wines, beers and spirits for the holiday season late and saw a 13% uptick in fine wine sales.
According to the wine retailer, its performance was boosted by the opening of six new stores during 2023.
Meanwhile, the retailer also saw strong performance within its growing B2B division, Majestic Commercial, where sales to on-trade operators surged as it delivered its range and service to 2,300 pubs, bars and restaurants.
John Colley, CEO of Majestic, said: “This was a record-breaking Christmas for Majestic in which we achieved higher sales and served more customers than ever before. Even during tough times when consumers’ budgets are tight, it’s clear that customers trust Majestic’s quality, range, expertise and customer service – particularly at important occasions like Christmas.
“It took a monumental effort from Majestic colleagues across our stores, commercial teams, distribution network and our support centre to deliver such a cracking Christmas for our customers and our business. This result would not have been possible without their team spirit, passion and dedication, and my thanks go to every single one of our colleagues.”
He added: “2024 is shaping up to be another difficult year for consumers with further increases in the cost of living, but our focus remains on offering quality, unique products and helping even more customers discover fantastic wines, beers and spirits. We have a strong balance sheet and will continue to invest in growth, with more exciting new stores planned this year.”
