Uniqlo UK boss to cut prices to attract more shoppers
Dudech also revealed that its customer base is growing “very rapidly” in the UK
Uniqlo’s UK boss, Alessandro Dudech, has vowed to cut prices as inflation eases out as it seeks to attract more shoppers to boost its expansion plans, the Telegraph has reported.
According to Dudech, the group plans to pass on the falling cost of materials to consumers by cutting prices on premium items.
As a result, the brand has already reduced the price of some products, with cashmere sweaters dropping from £129 to £109 in the last year and various jumpers and hoodies dropping from £39.90 to £34.90.
Dudech also revealed that its customer base is growing “very rapidly” in the UK.
The Japanese company will shortly unveil its new Oxford Street flagship near Tottenham Court tube station, followed by a location on Edinburgh’s Princes Street.
He said: “We believe in passing on those price reductions. As the prices of natural resources like cashmere and merino go down, we’re trying to bring that back to customers.”
