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A quarter of UK adults to scale back Xmas meal, survey finds

A quarter of UK adults to scale back Xmas meal, survey finds

On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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A quarter of UK adults will be scaling back their Christmas meal this year due to the current financial pressures, with 12% – up to 19% of those aged between 25 and 34 – planning to offer fewer dishes than usual, according to a survey by Strat7 Researchbods. 

The survey, which looked at Christmas traditions among 2,000 UK adults, found that 19% of adults also plan to drink less alcohol this holiday due to the rise in cost of living. This also rises to a quarter of those aged between 18 and 24. 

In fact, one in seven households (14%) now expect their Christmas guests to contribute to the cost of the celebrations, with 5% starting to do so this year because of the cost-of-living pressures.

Among those that are still planning to have a holiday tipple, wine is reportedly “the Christmas Day drink of choice”, with 39% of all adults partaking. This is followed by beer (21%), champagne and sparkling wine (20%) and Bailey’s Irish Cream.

The survey also found that roast potatoes are the UK’s Christmas dish of choice. They feature in 81% of the Christmas dinners made in this country, well ahead of other holiday staples like stuffing (69%), turkey (67%), Brussels sprouts (67%), carrots (67%) and pigs in blankets (65%).

In addition, nearly one in five adults don’t take a purely traditional British approach and instead incorporate other cuisines, such as Indian or Chinese food, into their Christmas meal.

However, only 3% eat out and 2% get a takeaway, showing the big home-cooked meal remains a must-have Christmas tradition for the majority of the UK.

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