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Asda lorry strikes could lead to Xmas food shortages, union warns

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Asda may face food shortages over the festive period following strike action amongst its lorry drivers.

It comes as Unite confirmed that around 80 HGV drivers, employed by Wincanton on an Asda contract, will strike over the Christmas period at the supermarket’s Rochdale operations hub.

The union confirmed drivers will strike on 13, 15, 17, 20, 26, 28 and 30 December and 2 January, causing shortages at stores across the country. 

It added that more strikes will be scheduled if the dispute is not resolved.

It comes as the Wincanton-employed workers argued they are being paid £1.24 an hour less than counterparts in the same role at Asda’s Lutterworth distribution centre in Leicestershire, whilst receiving lower rates for overtime, night, weekend and bank holiday shifts.

According to The Telegraph, Asda may use its own drivers on days the strikes take place to limit disruption however.

Unite regional officer Paul Lomax said: “Asda shoppers will be disappointed that shelves could run bare during the festive period, but this is entirely the fault of Wincanton and Asda for denying our members pay parity.

“Strike action can only be avoided if Wincanton makes a vastly improved offer, the ball is now firmly in its court.”

An Asda spokesperson told Retail Sector: “These negotiations are between Wincanton and Unite and we would encourage them to reach an agreement that is acceptable to both parties. 

“We employ a large number of Asda delivery-driver colleagues who deliver to our stores every day and we are confident that customers will be able to get everything they need in store to enjoy a wonderful Christmas.”   

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