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THG acquires skincare brand Biossance

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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THG has agreed to acquire skincare brand Biossance from US biotechnology group Amyris Inc for a maximum consideration of $20m (£15.8m). 

Since inception in 2015, Biossance has generated global revenues of $300m (£237m) and is currently stocked in over 1,600 stores globally including Sephora, Harrods, Space NK, Douglas and Selfridges plus online through www.biossance.com, Lookfantastic and Cult Beauty

The brand’s curated skincare range of cleansers, creams and serums is centred on its innovative ingredient  technology and a commitment to sustainability, with price points ranging from $15 (£11) to $74 (£58). 

An auction was held on 30 November 2023 with THG declared as the successful bidder for assets including IP, plus inventory and debtors with a book value of $29m (£22m). 

Closing of the deal is expected to follow in mid-December, with integration completing in Q1 2024. 

Matthew Moulding, CEO of THG, said: “We are delighted to acquire the pre-eminent skincare brand Biossance. The technology-led, clean chemistry formulations resonate with consumers globally, evidenced by a strong performance on our own retail sites. 

“We have significant experience in prestige skincare as an innovator and manufacturer, and through our own  brand portfolio including Perricone MD and ESPA. We’re incredibly fortunate and excited to secure this  opportunity to work with the Biossance team and further build on the brand’s strong awareness across the US.” 

Moulding concluded: “The fit within THG is perfect, with Biossance already generating $2m (£1.5m) in revenue across our retail sites in the past 12 months. Integration on to the Ingenuity platform will commence as soon as the deal is finalised.” 

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