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In conversation with Mikkel Grene, CEO of Søstrene Grene

Mikkel Grene, CEO and co-owner of Danish retailer Søstrene Grene, talks about the company’s expansion in the UK, the opening of its Tottenham Court Road flagship, and what has made the brand successful in the European market

Can you tell us about your career leading up to becoming CEO of the family business? 

My parents founded Søstrene Grene only one year after I was born, so Søstrene Grene has always been part of my life. In my younger years, I was not sure whether I wanted to pursue a career in the family business.

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