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Nisa appoints new director of retail and sales

Nisa appoints new director of retail and sales

On this episode i'm joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Peter Batt, managing director at Nisa, has appointed Katie Secretan to his senior leadership team as director of sales and retail to help drive and implement its long-term business plans.

Joining from her most recent role as retail transformation director at the Post Office, Secretan will be responsible for setting the “strategic” direction to deliver against its 2030-year business plan, whilst being accountable for growth objectives, through recruitment and retention across its retail and wholesale partners.

Secretan has a wealth of leadership and retail business development experience; holding multiple roles in franchise, retail operations and transformation at the Post Office.

As part of her successes, she developed and delivered a two-year franchise business plan whilst at the Post Office, creating a new business unit and operating model, delivering “strong commercial growth and robust partnerships”.

Prior to this, Secretan was director of retail franchise and corporate partnerships at Costa Coffee, as well as a number of commercial and operational roles at both Capita and Telefonica O2 UK.

Secretan will start in her new role mid-January 2024.

Secretan said: “I’m thrilled to be joining Peter and the team and look forward to meeting the network of Nisa Retailers who make today’s business so successful. My priority will be to lead the commercial strategy and deliver on the ambitious growth plans, with the support of the wider Co-op Group, this will be a very exciting time for the Wholesale Retail market.”

Batt added: “I’m delighted to welcome Katie to the team and I’m excited for the integral role she’ll play in delivering on our ambitions to be the wholesale partner of choice. Our retailers are at the heart of the decisions we make, and the experience Katie will bring, along with the work she’ll be leading, are going to be instrumental in how we deliver our long-term
ambitions.”

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