Clothing & Shoes
Iconix acquires streetwear brand Hoodrich
The brand’s headquarters will remain in Birmingham and Watford
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2023/11/Hoodrich_11-20-23_2-1536x624-1-e1700560455693-895x540.jpg?lossy=1&strip=1&webp=1)
Brand management company Iconix International Inc. has acquired majority ownership of British streetwear brand, Hoodrich, in partnership with founder Jay Williams, who will retain an ownership interest.
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