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Joe Browns, the Leeds-based fashion and home retailer, has announced that Michael Truluck had joined as chairman with immediate effect.
The move will be Truluck’s first chair position after recently leaving his role as CEO of La Redoute International, to spend more time with his family in Yorkshire and to build a non-exec portfolio.
He joins a growing and evolving company who just this year, its 25th anniversary, announced an ambition to find ten new stores by 2024 and opened a hugely successful new franchisee operated store in Bowness on Windermere in the summer.
Joe Browns also completed a £2m warehouse upgrade to support growth ambitions and increase pick face capacity and went on TV for the first time with autumn/winter and Christmas TV advertising.
Commenting on his appointment, Truluck said: “I join at probably the most exciting time in the brand’s 25-year history. With a unique and confident approach to remarkable products across womenswear, menswear and home it means Joe Browns really stands out in the market – something that has been evident by the growth delivered by Simon, Peter and the team.
“With a great leadership team in place I look forward to supporting them by ensuring that Joe Browns is seen and loved by more customers than ever before. Be it through stores, an even stronger on-line experience or third-party partnerships – and from what I have seen already it’s all to play for from a really firm foundation.”
Simon Brown, founder of Joe Browns, said: “I couldn’t be happier to welcome Michael into the Joe Browns family. We met years ago during a business meeting and I wrote in my notebook at the time ‘This guy is smart. Keep in-touch.’… I didn’t. Later down the line our paths crossed again, and I made a similar scribble.
“When I learned Michael was looking for a non-exec role I was keen to meet with him and discuss the vision for Joe Browns’ future, and establish if he shared a similar excitement for our opportunities. It’s safe to say he could see the wealth of potential in our unique offering and I’m excited to have him along for the journey.”
