Avon to open its first UK physical stores
The company has yet to confirm how many stores it will have and where they will be
Avon has announced that it is set to open physical stores in the UK for the first time in its history.
For the majority of its 137 year history Avon has relied on door to door salespeople to sell its goods but that is set to change.
This news comes after the success of the company’s partnership with Superdrug which saw it launch more than 150 products in 100 stores in September.
Alongside the UK, Avon will launch stores in Brazil and South Africa and already has 63 stores in Turkey.
The company has yet to confirm how many stores it will have and where they will be.
An Avon spokesperson said: “Following a successful launch in Superdrug stores, Avon has confirmed it intends to continue its UK-wide rollout. Discussions with the chain are ongoing, with Avon having first launched more than 150 products in 100 Superdrug stores in September.
“From Monday 27 November, Avon will be rolling out into hundreds more stores with the Skin So Soft Original Dry Oil Spray and Enhance and Glow Spray, and a series of best-selling fragrances.”
They added: “Avon has also confirmed that it is launching a handful of Representative-run franchise stores in the UK following the success of the model in Turkey, with the first stores expected to open within the next couple of months. Further information on these new franchises will be shared once the finer details have been confirmed.”