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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Next has raised its full-year profit guidance for the fourth time this year, despite weekly sales falling by 7% in September due to the unusually warm weather. 

However, the retailer’s recent Q3 results showed that sales bounced back once colder weather came in last month, increasing by 16% and 11% in the first two weeks of October respectively. This has helped sales in Q3 grow by 4%. 

According to Next, this was better than its previous guidance for growth of 2% in Q3. the retailer now expects group underlying pre-tax profits to increase by 1.7% over the year to £885m on a sales increase of 3.1%. 

As the UK recorded one of the hottest Septembers on record this year, the result of warmer weather caused sales to be “volatile” at Next during Q3. 

In addition, the quarter was boosted by a price hike of 7% in H1. However, the group noted that it will slow down the price increases to 2% over the autumn and winter season. 

During the quarter, Next acquired Fat Face for £115.2m – the latest in its aggressive acquisitions programme which also snapped up Made.com, Joules and Cath Kidston.  

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