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On this episode i'm joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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The owner of Ugg and sportswear label Hoka, Deckers, saw a 25% year-on-year rise in revenues to $1.09bn (£900m) in Q2 for the period ended 30 September. 

The group attributed its performance to rising demand for Ugg and Hoka, as sales for the two products jumped 28.1% year-on-year to $610.5m (£503.3m) and 27.3% to $424m (£349.5m) respectively.  

Meanwhile, direct-to-consumer net sales increased 38.8% year-on-year to $331.7m (273.4m). Wholesale net sales at the group also rose 19.4% to $760.2m (£626.7m).

Due to Deckers’ Q2 sales increase, the New York Stock Exchange-listed group has upped its sales outlook for the fiscal year 2023/24 to $4.02bn (£3.3bn).

Dave Powers, president and CEO of Deckers Brands, said: “Our team’s ability to deliver compelling products that create emotional connections with consumers through engaging marketing campaigns, differentiates our brands in a competitive marketplace.

“This, paired with our strategic approach to marketplace management, led by our DTC channel, remains paramount.” 

He added: “We are focused on maintaining the integrity of our healthy brands to deliver the results detailed in our increased outlook, while remaining aligned with long-term objectives.”

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