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Mango’s retail arm for children, Mango Kids, has revealed it grew by 18% in 2022 compared with the previous year, with turnover exceeding €200m (£173m) in the year, including Mango Teen.
This comes as, by channels, sales in physical stores in 2022 accounted for 53% of total turnover, while the online channel has continued its upward trend since 2020.
Mango Kids, which first launched 10 years ago in 2013, has consolidated its position in the market of a differentiated value proposition that is based on “fashion with a unique style”, designed 100% in Barcelona.
According to the retailer, Mango Kids closed the first half of 2023 with over 540 stores and a presence in more than 70 markets.
Berta Moral, director of Mango Kids, said: “We launched Mango Kids a decade ago to accompany the little ones in the house from birth, with quality garments at an affordable price and with a unique design, in order to respond to their desire to discover the world around them.
“The launch of the line marked a turning point for the company that has allowed us to inspire and offer our passion for fashion to a children’s and adolescent’s target market, establishing a global offer that responds to all segments, including woman, man, children and adolescents.”
