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Sook takes over Liverpool ONE unit for pop-up retail space

Sook takes over Liverpool ONE unit for pop-up retail space

On this episode i'm joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Pop-up retail space operator, Sook, has signed to take over a unit on Liverpool ONE’s Upper South John Street, marking the third partnership with Grosvenor.

The move will be the brand’s first venture into the North-West, opening at the start of November and set to operate for three months. 

Aiming to provide a space for a variety of uses including music, artists, workshops, fitness classes, brand campaigns and traditional retailers, the versatile 1,250 sq ft space will offer leases ranging from three days to a month.

Liverpool ONE’s South John Street has had a number of recent retail announcements, with M&S opening a 70,000 sq ft store and locally-founded activewear retailer Red Run due to open its doors imminently. 

John Hoyle, CEO and founder of Sook, said: “The shift to the digital world has given life to so many online brands that now want to interact with their customers in a physical space. Whether a brand is dipping its toe in physical retail, or trialling a new concept, at Sook we offer a great degree of flexibility and freedom in terms of leasing, giving businesses of any size the chance to expand and develop.

“Taking space at Liverpool ONE will allow us to continue our mission of reinvigorating the UK’s retail landscape. We can’t wait to make our North-West debut and bring Sook to the region’s exciting businesses.“ 

Rob Deacon, senior asset manager at Grosvenor, added: “Supporting all brands from independents and local businesses to established names in retail has always been a huge part of our strategy at Liverpool ONE and Sook’s unique model allows local brands the opportunity to have a physical presence where they may not have been able to otherwise.

“Having Sook at Liverpool ONE for the three-month period will showcase a refreshing selection of new brands, and we’re looking forward to seeing the success it will bring to our local and independent businesses.“

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