Avon has revealed that its traditional model of door-to-door selling is \u201cnot for everybody\u201d, as it announced it would start selling products in 100 Superdrug stores and through TikTok, The Daily Mail has reported.\u00a0\r\n\r\n\r\n\r\nWhile the direct marketing retailer has historically operated through \u2018Avon Ladies\u2019, who would typically go from house to house with a paper catalogue or host their own \u2018Avon parties\u2019 to showcase their products, the company has stated it has had to rethink this model in the wake of the pandemic and rise of social media.\u00a0\r\n\r\nAvon stocking its products in Superdrug is its first ever physical store partnership, as it hopes to reach younger shoppers.\u00a0\u00a0\u00a0\r\n\r\nAccording to Avon\u2019s MD for Western Europe, Kristof Neirynck, the High Street presence was \u201cthe final piece of the puzzle\u201d, after the retailer began selling a limited range of products on Amazon earlier this year. Its younger representatives have also taken to TikTok to entice customers.\u00a0\r\n\r\nNeirynck told The Daily Mail: \u201cNot everybody wants to shop with representatives, and we need to recognise that. It has definitely shifted.\u00a0\r\n\r\n\u201cEveryone thought off the back of the pandemic that nobody would ever go into stores but that shifted once lockdown was over. It is the same with direct selling but it is not for everybody.\u201d\r\n\r\nHe added: \u201cWe have all these reps who are really passionate about the brand. We were running the micro-influencer model way back when in an analogue way.\u201d\r\n\r\nHowever, he maintains that the Avon party is not over and there would \u201calways be a place\u201d for face-to-face marketing, citing that in beauty it\u2019s about being able to play with the product.