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John Lewis has launched its online Christmas shop on the company’s website.
According to a recent survey 28% of customers are browsing and purchasing their Christmas gifts as early as August. A Google report looking into Christmas peak insights revealed that last year as many as 30% of John Lewis customers had already completed their festive purchasing by the end of October, and 72% of shoppers researched their peak purchases online before buying.
Customers are seeking gifting inspiration online more than ever as searches for ‘Christmas gifts’ have doubled compared to this time last year and savvy shoppers are looking to save costs with searches for ‘Christmas offers’ increasing 25 fold.
Searches for tree decorations are up 33% and artificial tree searches have doubled compared to this time last year and Christmas wrapping paper (+466%), stockings (+250%), crackers (+400%), socks (+200%) and pyjamas (+130%) also continue to soar.
This Christmas, oversized baubles, personalised decorations and outdoor lighting are set to be big hits with customers seeking new ways to celebrate and decorate.
Alongside Christmas planning for the home, customers are also looking ahead to their festive menus and preparing to host friends and family with searches for ‘Christmas’ on Waitrose reaching a record 193% higher than this time last year. The most searched for products are mince pies (+100%) and Christmas pudding (+100%).
Lisa Cherry, Christmas buyer, said: “This year’s themes are inspired by the magic of nostalgia and the enchantment of Christmas. The brilliant in-house design team have taken inspiration from our archives, giving treasured vintage prints a new lease of life across a number of festive products.
“We’re really excited for our customers to explore the new themes and plan ahead for the festive season. Our customers come to John Lewis for all their Christmas needs with searches already soaring over summer for Christmas jumpers +133% and hampers +250% and we are looking forward to helping our customers find the perfect gifts and decorations.”
