Features
Is sustainability the new black?
James Rigg, the CEO of Trojan Electronics, a developer of circular solutions for electrical manufacturers and retailers, discusses how the adoption of such a pricing structure could aid consumers in making more responsible decisions while also assisting stores in becoming more sustainable
Recently, a German supermarket raised the prices of a selection of its products to reflect their real cost on peopleโs health and the environment. The awareness-raising campaign week was organised in collaboration with academics from the University of Greifswald and the Nuremberg Institute of Technology.
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