Authentic Brands acquires Rockport
Upon next month’s closing of Rockport and Boardriders, Authentic’s portfolio will generate more than £22.5bn ($29bn) in annual retail sales worldwide
Authentic Brands Group has acquired footwear brand Rockport, following the United States Bankruptcy Court for the District of Delaware approving the sale.
According to the group, the addition of Rockport expands its footwear portfolio with a trusted brand that is “committed to comfort and technical product innovation”.
Rockport has long been recognized as a pioneer in the footwear industry credited as one of the first brands to engineer athletic soles into its dress shoes.
Upon next month’s closing of Rockport and Boardriders, Authentic’s portfolio will generate more than £22.5bn ($29bn) in annual retail sales worldwide.
Jamie Salter, founder, chairman and CEO of Authentic, said: “Rockport’s core consumer is more active than ever. The brand’s offering is a perfect addition to our portfolio with opportunities for category expansion into apparel, accessories, outerwear, travel and more.
“There is a significant addressable market, presenting opportunities for the brand to evolve into a full lifestyle offering with a focus on innovation and comfort.”
In addition, Authentic has signed a long-term licensing agreement with key partner Marc Fisher Footwear, a full-service fashion footwear company and the US footwear partner for Authentic-owned Nine West, Hunter Boots and Bandolino.
Marc Fisher, CEO of Marc Fisher Footwear, said: “We are excited to partner with Authentic on Rockport, a brand with great consumer equity. Rockport’s strong connection to its core consumer presents compelling growth opportunities within the men’s footwear market and, we look forward to continuing to build upon its foundation with Authentic.”
Rockport is currently being sold through various retail channels in more than 60 countries worldwide and Authentic is expected to announce additional partners in the coming month.
